HomeNewsBusinessMarketsShort Call | Rising prices whet risk appetite in bulls; Whirlpool, Coal India, PowerGrid, Marico in focus

Short Call | Rising prices whet risk appetite in bulls; Whirlpool, Coal India, PowerGrid, Marico in focus

Veteran brokers say that while rising prices encourage more risk taking, it also induces a sense of complacency and so many large investors/traders are unable to exit in time

February 21, 2024 / 07:23 IST
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As the market continues to scale new highs, fence-sitters are jumping into the fray.

“Liquidity does not exist unless someone else is willing to give you cash in exchange for the piece of paper you want to sell.” - Peter Bernstein

One of the paradoxes of the stock market is that it is probably the only market where rising prices lead to higher demand. As the market continues to scale new highs, fence-sitters are jumping into the fray, not wanting to miss out on the action.

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As for HNIs, Short Call learns the appetite for risk in many of them is increasing in proportion to their paper wealth. A typical argument runs something like this: “My stock has gone up from Rs 100 to Rs 120. Even if it were to correct 10 percent, it will still be at Rs 108. So, let me buy some more.”

The assumption here is that the HNI will be able to get out of the fresh positions nimbly enough if sentiment suddenly turns for the worse. Veteran brokers say that while rising prices encourage more risk taking, it also induces a sense of complacency and so many large investors/traders are unable to exit in time. The argument runs something like this: “I am still sitting on 2x profits, I can afford to wait it out for some more time till prices recover.”