HomeNewsBusinessFrom AirAsia India to Air Ginger? The many options and questions that face Tata Sons

From AirAsia India to Air Ginger? The many options and questions that face Tata Sons

With control of AirAsia India now with Tata Sons, the company has many options on its table as it prepares for Air India acquisition but there are many questions as well.

December 30, 2020 / 12:29 IST
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In all the buzz surrounding Tata Sons’ decision to increase stake in AirAsia India, one thing stands out—Air Ginger. Among the many options the holding company of the steel-to-software conglomerate is considering, is to rename the joint venture airline Air Ginger, sources said.

The rationale is sound. "Ginger is Tatas' budget hotel brand with an offering that aligns (with) the low-cost model that AirAsia India has," an executive with an aviation consultancy said.

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As sound as the reasoning may be, a few questions remain. Does it mean that Tata Sons, the favourite to acquire Air India, will continue with three separate airlines? Vistara, its joint venture with Singapore Airlines, is the third.

Also read: With eye on Air India, Tata Sons takes complete control of AirAsia India