HomeNewsBusinessFestive cheer for e-commerce driven by premiumisation of purchases, say industry experts

Festive cheer for e-commerce driven by premiumisation of purchases, say industry experts

Tushar Goenka & Deepsekhar Choudhury • November 13, 2023 / 13:46 IST

Consumers bought costlier mobiles, more jewelry and high-end beauty products even as order volume grew at a slow pace during the festive season

Tier 2 also joined the move towards higher value purchases on -commerce during the festive sales

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