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FAME-II shakeout: Consolidation hits E-two-wheeler market as sales dive

For the first half of 2025, only 1,422 vehicles were sold, according to figures from the government’s Vahan portal.

July 14, 2025 / 09:20 IST
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The steep fall in registrations follows the Ministry of Heavy Industries’ decision to suspend subsidy payments after multiple companies were found violating Phased Manufacturing Programme (PMP) localisation requirements under FAME-II

Electric two-wheeler companies that were penalised for breaching norms under the FAME-II subsidy scheme have experienced a steep fall in sales, with many smaller firms nearly disappearing from the market, an Economic Times report said on Monday.  The government's enforcement drive has caused a sharp consolidation, benefiting only a few surviving players, the report added.

Okinawa Autotech, headquartered in Gurugram, saw its annual sales drop dramatically—from 31,618 units in 2023 to just 4,855 in 2024. For the first half of 2025, only 1,422 vehicles were sold, according to figures from the government’s Vahan portal.

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Ampere Vehicles, owned by Greaves Electric Mobility, also faced declining numbers. Combined registrations under both Ampere and Greaves brands dropped to 26,963 units in 2025 so far, compared to 36,148 in 2024 and 66,958 the year before.

Meanwhile, smaller players such as AMO Mobility and Benling India have virtually exited the market. Their 2025 sales so far stand at just 25 and 95 units, respectively. Launched in 2019, the FAME-II scheme was designed to promote local manufacturing by mandating that a certain percentage of components be sourced domestically to qualify for government subsidies. However, in late 2022 and early 2023, the government launched investigations after receiving complaints of non-adherence.