Big Bazaar ties up with MobiKwik for mobile wallet service

Kishore Biyani-led Big Bazar and mobile payments platform MobiKwik has inked an exclusive tie-up to allow the retail firm's customers to pay for purchases using mobile wallet facility. The tie-up will be extended to other Future Group entities like Central, Brand Factory, Home Town and e-Zone in the coming quarter.

"MobiKwik wallet users can pay through their mobile at any Big Bazaar payment counter by sharing their registered MobiKwik mobile number and an one-time-password (OTP) for verification of the transaction," MobiKwik said in a statement.

This cashless and card-less shopping experience is now live across over 240 Big Bazaar stores across India, it added. "In the coming quarter, MobiKwik also plans to extend this partnership to other offline stores under the Future Group umbrella that includes Central, Brand Factory, HomeTown, e-Zone, among others and is expected to total close to 150 million transactions annually," it said.

The tie-up is a part of MobiKwik's offline retail expansion strategy, under which the company aims to tie up with 1.5 lakh offline stores and facilitate payments for 100 million users by 2015-2016.