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Tata Motors pins hopes on new EVs, stronger demand to lead FY26 comeback

The company is preparing to launch the Harrier.ev in the current financial year, followed by the Sierra.ev, and is also planning upgrades across its existing EV lineup to stimulate demand.

May 13, 2025 / 23:28 IST
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Tata Motors
Tata Motors

Tata Motors is betting on a strong rebound in its electric passenger vehicle sales this fiscal year, after volumes fell around 10 percent in FY25, dragged down by weaker demand from fleet buyers. The company’s Group CFO, PB Balaji, said during an earnings call that the slowdown was largely due to the end of the FAME II subsidy and operational challenges faced by fleet operators.

Balaji noted that Tata Motors sold about 65,000 electric vehicles in FY25 — a dip from the previous year — but expressed confidence that momentum was returning. He said the company is preparing to launch the Harrier.ev in the current financial year, followed by the Sierra.ev, and is also planning upgrades across its existing EV lineup to stimulate demand.

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Despite intensifying competition in the electric vehicle space, Tata Motors continues to lead the segment, which Balaji said is evidence that its products continue to resonate with customers. He also pointed to growing consumer interest in EVs, saying that the increased competition is helping expand the conversation around electric mobility in India.