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Partial wedding demand has already been captured: Ramesh Kalyanaraman of Kalyan Jewellers

After the festive sales, jewellery businesses have now set their sights on the wedding season, which contributes significantly to their sales. Top jewellery retailer Kalyan Jeweller’s executive director, however, feels that this demand has been partially captured during the festive sales in October.

November 10, 2022 / 16:15 IST
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After witnessing a surge in demand in the second quarter on the back of festivals, which included the auspicious jewelry-buying day Dhanteras, jewellers are looking forward to wedding season now. The projections of record 3.2 million or 32 lakhs weddings during the wedding season in November and December have particularly buoyed the industry.

But Ramesh Kalyanaraman, executive director, Kalyan Jewellers feels that this demand has already been captured during the festive sales.
“The wedding demand has already been partially absorbed during the October sales and hence, we should not get carried away by the 32-lakh figure,” he added.

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Kalyanaraman also cautioned that while sales momentum after Diwali has been good and is expected to sustain in December too, it is to be remembered the industry had witnessed a bumper wedding season last year also.

“We are coming from a very high base last year, however, December is expected to be fairly good and we hope to see high double-digit growth in the third quarter,” he added.