Nestle India will soon launch its popular and premium coffee brand Nespresso in India, to cater to growing demand, the company said on April 25. Nespresso coffees and machines will be sold to via online channels to consumers, and a boutique will also be opened, first in Delhi, to be later expanded to other key cities.
A growing preference for in-home coffee consumption has been seen in recent years, Nestle said, adding that India has emerged as one of Nestle's fastest-growing coffee markets in the world.
“In recent years, coffee consumption in India has witnessed a surge, with a discernible trend towards in-home consumption. A growing young population, exposure to global trends and new experiences has established India as one of the fastest-growing coffee markets for Nestle,” Suresh Narayanan, Chairman and Managing Director, Nestle India said in a press statement.
Also read: How stock market reacted to Nestle India's results
Nespresso promises to offer Indian consumers, coffee aficionados and connoisseurs an exceptional coffee experience and diverse range of quality coffees, the company said.
Other Nescafe brands like Classic, Sunrise and Gold experienced double-digit growth, leading to the highest-ever annual growth in household adoption and market .share in 2023, the company said in an exchange filing.
“For almost 40 years, Nespresso has been committed to elevate the coffee experience through our signature taste, and our commitment to
sustainability embodied in our firm belief that coffee can be a force for good." said Guillaume Le Cunff, CEO of Nestle Nespresso S.A.
Nespresso machines prepare coffee using pre-measured, single-use as well as reusable capsules of ground coffee beans, designed for both home and professional use.
The company also claims that over 93% of the Nespresso coffee is sustainably sourced. Since 2011, Nespresso has directly worked with 2,000 coffee farmers in India for high-quality green coffee.
Nestle India reported a standalone net profit of Rs 934 crore in March quarter, up 27% from Rs 737 crore a year ago. Revenue rose 9% to Rs 5,268 crore, the FMCG major said in a regulatory filing on April 25.
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