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'Deceptively similar': Delhi High Court orders removal of Croose in trademark case by Crocs

Section 11(1)(b) of the Trademarks Act bars the registration of a trademark that is deceptively similar to an already existing one for identical or related goods.

September 29, 2025 / 16:44 IST
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According to Crocs, the lettering, style, and placement of the word ‘Croose’ closely resembled that of ‘Crocs,’ causing a real risk of consumer confusion.

The Delhi High Court has sided with US-based footwear giant Crocs in its trademark battle against the mark ‘Croose,’ ruling that the latter is deceptively similar and likely to mislead consumers.

According to a report by Bar and Bench, on September 26, Justice Tejas Karia delivered the order in the case Crocs Inc Vs The Registrar Of Trademarks New Delhi & Anr., observing that the registration of ‘Croose’ violated Section 11(1)(b) of the Trademarks Act.

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This provision bars the registration of a trademark that is deceptively similar to an already existing one for identical or related goods. “Therefore, the Impugned Mark (Croose) is hit by Section 11(1)(b) of the (Trademarks) Act, which prohibits registration of a Trade Mark that is deceptively similar to a Trade Mark, which is already on the register in respect of identical or similar goods,” the Court said as per the report.

Crocs, established in 2002 and known globally for its distinctive style, had approached the High Court seeking removal of the mark ‘Croose.’ The company submitted that its trademarks had been registered in India as far back as 2005-2006 and argued that the goodwill and reputation it had built internationally were being unfairly exploited by the rival mark.