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VIP to focus on premium seg,to open 25 Carlton stores in FY17

The company is focussing on two big categories, including Skybag backpacks, and ladies handbags under its brand - Caprese.

March 11, 2016 / 18:26 IST
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Luggage maker VIP Industries has set target on growing the premium segment through its brand 'Carlton' and is looking to open 25 stores in 2016-17.

"There is a renewed focus on the premium segment with our brand Carlton and we are looking at opening 25 stand-alone stores for the brand in the coming fiscal with significant investment toward the brand promotion," MD of VIP Industries Radhika Piramal told PTI here.

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"We bought the brand in 2004 but launched it in India in 2011. In keeping with the times, our goal in the last five years has been to transform the company from luggage to lifestyle categories," she said.

The company is focussing on two big categories, including Skybag backpacks, and ladies handbags under its brand - Caprese.