HomeNewsBusinessCompaniesThis week in FMCG: COVID-19 impacts peak season sales of ice cream, cola makers while essentials witness surge

This week in FMCG: COVID-19 impacts peak season sales of ice cream, cola makers while essentials witness surge

The second wave of the pandemic has impacted the consumption of discretionary products such as ice cream and non-alcoholic beverages, while products such as soaps and sanitisers have found a new lease of life.

May 23, 2021 / 13:56 IST
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B.athing soaps registered an 11 percent month-on-month (MoM) growth in April
B.athing soaps registered an 11 percent month-on-month (MoM) growth in April

Much like the first wave of the pandemic, the second wave, too, has impacted the consumption of various FMCG products across the country. Though the sales of personal care products such as shampoos, conditioners have been hit, sanitisers and soaps have witnessed an uptake again, shows data from Bizom, a retail intelligence platform.

According to the company, bathing soaps registered an 11 percent month-on-month (MoM) growth in April, while sanitisers and handwashes grew 22 percent MoM during the period, revealed data from Bizom.

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The sales of overall personal care products, however, declined 33.8 percent month-on-month (MoM) in April.

In the foods and beverages portfolio, ice cream makers and cola makers such as PepsiCo and Coca-Cola are struggling during their peak season, for the second year in a row.