Royal Enfield opens first exclusive brand store in Australia

The growth will be fuelled by the company's close proximity to the customer through over 25 dealerships across the country, exclusive brand store and evocative product range, available at accessible price points that will appeal to motorcycling enthusiasts, he added.

"We are looking at key cities in Australia to expand our distribution network, in addition to a strong aftermarket network and infrastructure to ensure full service support to our customers in the region," Singh said.

The store would house not only Royal Enfield's motorcycle range, but also its complete range of apparels and accessories, that includes purpose-built protective riding gear and moto inspired urban protection gear.

It is a full-service dealership that is equipped with service and aftermarket capabilities as well, the company said.

"We believe that our future growth will come from markets such as Australia with huge potential for our evocative, all purpose, and middle-weight motorcycles," Rudy said.

As a part of the company's 'city strategy' it now has 19 exclusive brand stores outside India, in places like Milwaukee, London, Paris, Barcelona, Madrid, Valencia, Bogota, Medellin, Dubai, Jakarta, Bangkok and Melbourne.

"The Melbourne store also follows this global retail identity and we are confident that it will set new benchmarks in motorcycle retail in Australia," Rudy said.