Reliance Brands, a part of Reliance Industries Group, today announced a long-term master franchise agreement with Amsterdam-based fashion brand, Scotch & Soda.
Under the agreement, Reliance Brands will set up Scotch & Soda stores in all major cities in India by 2017.
Through this partnership, Reliance Brands will offer Scotch & Soda products across menswear, womenswear and childrenwear categories through all channels of sale.
"Scotch & Soda is one of the few companies that is dedicated to crafting quality garments rather than emphasising on the brand logo. I have long been their admirer and consumer. We now have the privilege and joy of partnering with them for India," Darshan Mehta, President & CEO, Reliance Brands said in a statement here.
Further, Reliance will grow the brand through other channels of sale in India, such as e-commerce, travel commerce, and leading multi-brand department stores, it said.
The newly-formed partnership will leverage Reliance Brands' in-depth expertise of the premium retail market in India coupled with Scotch & Soda's global expansion drive.
Currently, Scotch & Soda has over 160 stores globally, and can be found in over 8,000 doors including the best global department-stores and independents worldwide and in the brand's webstore.
"We are looking forward to growing our unique brand in collaboration with Reliance's expertise in this fashion market and in this very important region," Scotch & Soda CEO Dirk Jan Stoppelenburg said.
Reliance Brand's portfolio includes brand partnerships with Brooks Bros, DC, Diesel, Dune, Ermenegildo Zegna, Gas, Hamleys, Quicksilver, Steve Madden, Kenneth Cole among others.Disclosure: Reliance Industries has acquired management control of Network18, which owns TV18 Broadcast and moneycontrol.com.
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