HomeNewsBusinessCompaniesPrada agrees to buy Versace for $1.38 billion in cash in a deal

Prada agrees to buy Versace for $1.38 billion in cash in a deal

Prada has negotiated for months to buy the fashion house founded by Gianni Versace in the 1970s and known for its flashy, ready-to-wear designs.

April 10, 2025 / 18:25 IST
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The purchase, the largest in Prada’s 112-year history, returns Versace to Italian ownership and could put Prada in a better position to compete with bigger luxury rivals such as LVMH and Kering SA
The purchase, the largest in Prada’s 112-year history, returns Versace to Italian ownership and could put Prada in a better position to compete with bigger luxury rivals such as LVMH and Kering SA

Prada SpA agreed to buy Versace for $1.38 billion in cash in a deal aimed at strengthening its position as Italy’s largest fashion group.. Under the terms of the agreement, the Prada Group will acquire 100% of Versace for a total Enterprise Value of €1.25 bn ($1.375 bn2) on a debt and cash free basis.

Founded in 1978 in Milan, Versace is one of the leading international fashion design houses and epitome of Italian luxury worldwide. Building on a remarkable brand awareness, Versace stands as a distinctive asset in the luxury landscape. Deeply rooted in the history of fashion, the brand displays strong potential to read contemporaneity and marked sensibility in capturing and anticipating the spirit of today’s and future society.

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"With its highly recognisable aesthetic, the brand constitutes a strongly complementary addition to the Prada Group’s portfolio and displays significant untapped growth potential leveraging multiple value creation levers," the company said in a statement.

Within the Prada Group, Versace will maintain its creative DNA and cultural authenticity, while benefitting from the full strength of the Group’s consolidated platform, including industrial capabilities, retail execution and operational expertise.