PepsiCo partner RJ Corp launches product 'similar to Kurkure'

PepsiCo’s biggest Indian partner for beverage bottling — Ravi Jaipuria's RJ Corp — has come up with its own salty snacks brand which could set the stage for competition between the two corporate allies.

Kaabuli, which is a new salty snack product launched by Jaipuria’s RJ Corp, bears similarities to PepsiCo’s Kurkure products, an industry executive close to the development told The Economic Times.

RJ Corp has, however, denied any possibility of competing with Kurkure products, as per the report. The company’s spokesperson said that Kaabuli products were priced at entry level and would not compete with the value-added products under Kurkure brand. Moreover, Kaabuli products will be on sale only in RJ Corp’s retail outlets called JMart.

PepsiCo also officially concurred with RJ Corp and underlined that the Kaabuli branded products would be sold exclusively through JMart.