#JioMereLal: Jio's launch buzz takes social media by storm

Moneycontrol BureauEnergy behemoth Reliance Industries today formally announced its launch plan for Reliance Jio, the country's latest and arguably the most ambitious telecom operator.At the RIL's 42nd Annual General Meeting, Chairman Mukesh Ambani said Reliance Jio will be preview-launched on September 5 while a commercial launch will take place on December 31.On offer are free voice calls, SMS and national roaming forever, 4G data plans starting from Rs 50 per GB, free unlimited access to data at night, free access to Jio's vast app/content ecosystem till December 31, 2017 and a four-month completely-free preview period.Experts believe the company's disruptive strategy will lead to a data revolution in India, change the landscape for existing players dependent on traditional voice-call revenues and lead the market into a consolidation.For the social media, where #RelianceJio and #RelianceAGM were among the country's top trending stories, this meant mainly only thing: that Jio is a sureshot gamechanger. A snapshot from the buzz:Will this be telecom industry's Nirma moment?

#Jio likely to become what Colgate was to Toothpastes, Nirma for washing powders, Xerox for photocopy and Google is to internet #RelianceAGM

— Arjun (@Aarjun_G) September 1, 2016

This Reliance Jio is addictive, swith over to jio guys switch over; embrace the revolution #RelianceAGM pic.twitter.com/T8HbwJWC74

— Wasim Rahman (@rahmanwasim24) September 1, 2016

Bye bye, @tatadocomo , Idea, and @airtelindia , it was fun using you. Here we separate #RelianceAGM

— 2.0 (@2point0_Rajini) September 1, 2016

For me as a marketing person, the wisest are the disrupters. And Mukesh AMBANI has shaken up the category. #RelianceAGM #JioDigitalLife

— SUHEL SETH (@suhelseth) September 1, 2016

From 132m to 650m mobile broadband users by 2020 needs a revolution.It's begun with @RelianceJio. #JioDigitalIndia pic.twitter.com/qeHIWTWjm7

— anand mahindra (@anandmahindra) September 1, 2016