HomeNewsBusinessCompaniesIndia proposes tweaks to foreign investment rules for exports in possible win for Amazon: Report

India proposes tweaks to foreign investment rules for exports in possible win for Amazon: Report

India currently prohibits foreign e-commerce companies from selling goods directly to consumers either at home or abroad, allowing them only to operate a marketplace to connect buyers and sellers for a fee.

September 25, 2025 / 23:24 IST
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A delivery worker of Amazon carries a packet to deliver it to a customer at a residential apartment in Ahmedabad
A delivery worker of Amazon carries a packet to deliver it to a customer at a residential apartment in Ahmedabad

India's government has drafted a proposal to ease foreign investment rules to allow e-commerce companies like Amazon to buy products directly from Indian sellers and then sell them to overseas customers, a document showed.

India currently prohibits foreign e-commerce companies from selling goods directly to consumers either at home or abroad, allowing them only to operate a marketplace to connect buyers and sellers for a fee.

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The policy has been a sore point between New Delhi and Washington for years, and Amazon has been lobbying the Indian government to ease the rules in the case of exports, Reuters has reported.

The proposed changes come as India and the U.S. struggle to iron out differences over a long-delayed trade deal, and despite groups backing millions of small Indian brick-and-mortar retailers demanding the government shun Amazon's request. They say the U.S. company's financial firepower threatens their businesses.