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Drop in sales due to cash ban, see recovery in Q4: Blue Star

With demand and consumption coming to a standstill due to demonetisation, secondary sales have come down drastically for Blue Star which saw a drop in sales in the first two weeks on the back of consumer nervousness, says B Thiagarajan, JMD of the company.

November 21, 2016 / 15:12 IST
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With demand and consumption coming to a standstill due to demonetisation, secondary sales have come down drastically for Blue Star which saw a drop in sales in the first two weeks on the back of consumer nervousness, says B Thiagarajan, JMD of the company.

In an interview with CNBC-TV18 he said that the second quarter is a seasonally weak quarter and expects revival in the fourth quarter post February, 2017.Watch video for more.

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first published: Nov 21, 2016 12:32 pm

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