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D'Mart IPO effect? V-Mart rallies but cos are chalk and cheese

V-Mart Retail shares have gained nearly 25 percent in the last one month in the run-up to the initial public offer of D-Mart operator Avenue Supermarts.

March 08, 2017 / 18:07 IST
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V-Mart Retail shares have gained nearly 25 percent in the last one month in the run-up to the initial public offer of D-Mart operator Avenue Supermarts.

However, in an interview to CNBC-TV18 V-Mart Retail’s CMD Lalit Agarwal highlighted the differences in their business model.

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Unlike D-Mart, V-Mart is focussed more on apparels and follows a completely leased-out model for its stores, he said.

Nearly 83-84 percent of V-Mart sales come from the apparels segment, 10 percent is from general merchandise while only 5-6 percent is from the FMCG segment. FMCG is part of only 36 of its stores.