HomeNewsBusinessCompaniesCCI deals Amazon a blow. But what is the Amazon vs Future battle all about? Here's a timeline

CCI deals Amazon a blow. But what is the Amazon vs Future battle all about? Here's a timeline

The Competition Commission of India (CCI) on December 17 suspended Amazon's deal with Future Group after it reviewed complaints that the American e-commerce giant concealed information while seeking regulatory approval.

December 17, 2021 / 18:07 IST
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The Amazon-Future Coupon deal was cleared by CCI in 2019 (Representative image)
The Amazon-Future Coupon deal was cleared by CCI in 2019 (Representative image)

In what comes as a huge setback for e-commerce giant Amazon, India's competition watchdog, Competition Commission of India on December 17 imposed a penalty of Rs 200 crore and suspended its deal with Future Coupons.

The development adds yet another twist to the bruising battle between Amazon and the Future Group. But what is the fight all about? Who wins and who loses? Here's a timeline

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2019

August: Amazon enters into an agreement with Future Coupons to buy a 49 percent stake for Rs 1,500 crore. Future Coupons is a promoter of Future Group and holds a 9.82 percent stake in the group’s retail arm, Future Retail. The deal enables Amazon to indirectly hold a 4.81 percent stake in Future Retail.