Network18’s news channels together garnered 13.2 percent of viewership during the Finance Minister Arun Jaitley’s speech on the day of Union Budget. This was followed by TVToday Network at 10.8 percent and ABP News Network at 10.2 percent, according to data provided by the Broadcast Audience Research Council (BARC).
Keeping up with its habit of winning, CNBC-TV18 is the clear and undisputed leader in English business news channels’ coverage on the day of the Union Budget. The channel towered over all English business news channels on the Budget day, thereby consolidating its position as the distinct leader in budget analysis for English business news viewing audience in the country.
BARC (Broadcast Audience Research Council) India is an industry body set up to design, commission, supervise and own an accurate, reliable and timely television audience measurement system for India.
Here's what the share of English Business channels looks like:
Budget Day (Feb 1, 2017)**: All India, CNBC-TV18 was number 1 with 86 percent share which was more than six times of all the competition put together. ET Now was at 10 percent, NDTV Profit and NDTV Prime at 2 percent and BTVi had 2 percent viewership.
Budget Speech***: All India, CNBC-TV18 was number 1 with 92 percent share. ET Now was at 7 percent, BTVi at 1 percent and NDTV Profit and NDTV Prime at 0.4 percent.
Here are the parameters on which BARC measured the ratings:
* Source: BARC| All 4+ | 6 Mega Cities|1st Feb’17 1100-1300hrs | Market Share out of 154 News Channels
**Source: BARC| NCCS AB 22+ Males |All India| Feb 01'17 |24 hrs
*** Source: BARC| All 4+ | All India|1st Feb’17 1100-1300hrs
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