HomeNewsBusinessCompaniesBritannia Industries plans to enter the ready-to-drink protein beverages space

Britannia Industries plans to enter the ready-to-drink protein beverages space

Bengaluru / November 07, 2025 / 17:42 IST
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Britannia Industries plans to enter the ready-to-drink protein beverages space

Speaking at the company’s Q2 FY26 earnings call, Executive Vice Chairman and Managing Director Varun Berry said Britannia is exploring protein-based ready-to-drink beverages as an extension of its dairy portfolio.

“Yes, protein drinks we are looking at. We definitely want to do protein drinks in ready-to-drink format,” Berry said, adding that the company is not considering whey powders at this stage. “We are not able to produce that quality of whey which gets into the whey powders, which are used by professionals and bodybuilders. So, that we are not looking at right now, but certainly looking at protein ready-to-drink drinks.”

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Further, Berry said the company has achieved the profitability it desired and will now focus on driving volumes.

“We’ve got the kind of profitability that we’ve always desired. Now it’s got to be about volume-led growth,” he said. “We are going to invest behind our key core brands, as we’ve been doing. During the inflationary period, there was a little bit of a setback on the investments, but now we are very clear, we’re going to double down and make sure that the extremely salient brands that we have, we nurture them as we go forward," he added.