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Aim to move towards mono-branding: Taj Hotels

Chinmai Sharma, Chief Revenue Officer, Taj Hotels Resorts and Palaces told CNBC-TV18 that the restructuring exercise is basically a move towards ‘mono-branding’ from ‘house of brands’. It means we will basically be putting ‘Taj’ in front of everything that we do

February 10, 2017 / 18:32 IST
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TAGS: #‘mono-branding’ from ‘house of brands #budget hotel brand ‘Ginger’ #Business #Chief Revenue Officer #Chinmai Sharma #Indian Hotels Company #Taj #Taj Hotels Resorts and Palaces
first published: Feb 10, 2017 06:32 pm

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