If numbers are anything to go by, mobile number portability (MNP) has not made much of a dent in the fortunes of most telecom companies, as only about 4 million out of 771 million users have dumped their operators in the first five months of the much-vaunted initiative.
While Vodafone, Bharti and Idea gained significantly from the roll-out of MNP on January 20, Reliance Communications (Rel Comm) bore the brunt of the switch. But the Anil Ambani Group telco claims it is focused merely on adding numbers, but adding high value customers. "It is true -- initially, we lost big time. And even now, the net numbers are in the red. But we are happy with that.Discover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
