Reckitt Benckiser launches body wash range

Consumer goods major Reckitt Benckiser has forayed into body wash segment with the launch of a range of body wash products under the Dettol brand for both men and women.

"Dettol body wash combines Dettol's trusted protection from germs with a unique liquid formulation that provides 100 per cent more freshness than soap," Reckitt Benckiser said in a statement today. Reckitt Benckiser Senior Vice President–South East Asia Chander Mohan Sethi said the company regularly introduces new products while innovating and reinventing the existing product portfolio resulting in a sustained growth for all its brands across categories. The company has launched the new range priced at Rs 59 and Rs 105 for 125 ml and 250 ml packs respectively.