Blue Star to foray into residential segment this summer

Blue Star is foraying into the residential air conditioner segment this summer with a wide range of models, The Economic Times reports, quoting a company official.

"The residential air conditioning market has been on a fast-growth path. We are confident that with our credentials and expertise, we will be able to garner a significant marketshare," Blue Star's President, Refrigeration Products Group, B Thiagarajan said. The company is introducing 35 models and also augmenting its dealership network to push its products, Thiagarajan said. The company is expected to double its spend on advertising to Rs 20 crore in FY12 (April-March), Thiagarajan said. Source: The Economic Times