Expect turnover to cross Rs 300cr in FY12: Maxwell Inds

In an interview with CNBC-TV18, Sunil Pathare, Director, Maxwell Industries, spoke about the latest happenings in his company and sector.

Below is a verbatim transcript of his interview with CNBC-TV18's Reema Tendulkar and Ekta Batra. Also watch the accompanying video. Q: If you look at your Q3 revenues, they were down around 4%, how exactly is demand panning out for you? A: The demand is going good. There has been a price rise in this financial year. Four times cotton prices went up. Because of that, there is a lot of price change, which is happening in the market constantly month after month. The demand is increasing. Whenever there is a price change, demand always increases. That's one of the positive signs. Q: What sort of market share do you currently have within your brands? A: In the branded segment for the male sector, we have a market share of around 35%. Q: For your competitors, the margins are a lot higher, for Q3 you just had margins at around 6.5%. How do you expect your margins to improve going forward? Where would they possibly stand at? A: Till last financial year, we had to do a lot in the mass segment. But we also added some premium brands like Eminence in the company, which would be at a higher price points. With higher price points, there are also other things to be added at a premium segment, which is also going to increase the company