HomeNewsBusinessCNBC-TV18 CommentsStartup logic to be guided by real metric, not vanity numbers

Startup logic to be guided by real metric, not vanity numbers

Customer satisfaction and product addiction will do more to sell a growth story than simple monetary growth statistics, or the money raised in the last round of funding, says serial entrepreneur and angel investor Meena Ganesh.

May 11, 2016 / 22:35 IST
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The Indian start-up scene is definitely attracting investment from across the globe. But there are still a few sectors that are giving investors pause. In today's edition of the young turks deal tracker, CNBC-TV18's Adith Charlie and Areeb Sherwani tell you where the money's going, and where it's not.

It's been yet another busy day on deal street and ticket sizes range anywhere from USD 100,000 to USD 100 million. Of course, it's not just fresh funding we're talking here. It's also the spate of consolidaton that's sweeping across the Indian startup space. A spate that's blurring the thin line between success and failure, and rewriting traditional metrics of valuing a venture.

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So vanity as a metric will soon be out of the picture, if experts are to be believed. Serial entrepreneur and angel investor Meena Ganesh says the ongoing funding winter will push startups to focus on real metrics. Meaning, customer satisfaction and product addiction will do more to sell a growth story than simple monetary growth statistics, or the money raised in the last round of funding.

Ganesh's growth story has backed a dozen startups from older players like Bigbasket, Bluestone, Portea and Freshmenu. She says vanity metrics have not been a pull factor where the investor is concerned.