Sahara and BCCI have kissed and made up, but the Indian Premier League (IPL) is still on a sticky wicket. First it lost Maxx Mobile as tournament sponsor and now, broadcast partner Set Max is still struggling to lock in sponsors and spot buyers, reports CNBC-TV18's Animesh Das.
Cricket sells, throw in glamour and the first four years of IPL prove this in spades! But ask broadcast partner Set Max about IPL-5, and you'll probably get dirty looks. ThatDiscover the latest Business News, Sensex, and Nifty updates. Obtain Personal Finance insights, tax queries, and expert opinions on Moneycontrol or download the Moneycontrol App to stay updated!
