While the auto sector chugs along, slowed down by rising rates and fuel prices, Royal Enfield motors seems to be cruising on a totally different road. With leisure-riding still attracting customers, the iconic bullet manufacturer's sales are so high that the company is now ramping up its new plant to keep up with accelerating demand, reports CNBC-TV18's Swathi Narayanan.
We might have to wait seven months for this thunder bird Royal Enfield bikes in India or even longer if you want to own this classic 350. Faced with unprecedented demand, the company clocked its highest ever quarterly sales this July to September at over 20,000 units.
Venki Padmanabhan, CEO of Royal Enfield,
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