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Big pharma’s slim chance: Obesity drug demand soars in India as Lilly, Novo jostle for market supremacy

Sales of Eli Lilly’s Mounjaro double in a month; Novo Nordisk’s Wegovy enters market amid rising obesity and diabetes rates.

July 07, 2025 / 22:22 IST
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Between March and May, Lilly sold 81,570 units of Mounjaro in total, underscoring the strong month-on-month growth.

India is emerging as a major battleground for global drugmakers as demand for weight-loss medications soars. According to a report by Reuters, citing data from research firm Pharmarack, shows that the market for anti-obesity drugs has grown nearly fivefold since 2021, now valued at Rs 6.28 billion.

Global pharma giants Eli Lilly and Novo Nordisk are leading the race, with their flagship weight-loss drugs Mounjaro and Wegovy competing for market share in the country.

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According to Pharmarack data, as cited by Reuters, Eli Lilly’s Mounjaro, which launched in India in late March 2025, has seen remarkable sales momentum. The company sold 87,986 units in June alone, worth around Rs 260 million ($3.03 million), more than doubling its sales from May.

Between March and May, Lilly sold 81,570 units of Mounjaro in total, underscoring the strong month-on-month growth.