HomeNewsBusinessAmazon Pay continues to lose UPI market share as multi-pronged payment strategy leaves users confused

Amazon Pay continues to lose UPI market share as multi-pronged payment strategy leaves users confused

Anand J • July 11, 2023 / 10:17 IST

Amazon's confusing payment strategy has given the company mixed results. While its credit card has been a sensational success, its UPI payments has seen a decline at a time when the platform has become the go-to digital payment option for a large segment of the population.

While the company had ambitions of creating a UPI platform rivalling PhonePe and Google Pay, the ecommerce giant has seen its market share plunging.

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