As the festive season approaches and the wedding season is in full swing, Indian brides are embracing the latest makeup trends that blend tradition with contemporary elegance. This season, the bridal makeup scene is all about enhancing natural beauty with a touch of glamour. As seen on the latest runway make-up looks for modern brides with an inclination for experimentation, one of the main focuses is on celebrating a woman’s innate beauty with an emphasis on glowing skin, eclectic eyes, and statement lips.
With the influx of new brands and techniques every now and then, the beauty industry in India is undergoing a dynamic transformation. Driven by the confluence of rising aspirations, increased focus on self-care, and the growing influence of digital media, one of the standout factors is the rise of natural beauty. Says Zeba Khan, Director, Fashion and Beauty at Amazon India, “We’re witnessing a shift towards multi-functional and innovative products that meet the evolving needs of modern consumers. This shift is particularly evident in our bi-annual event, 'The Beauty Sale,' which has become a cornerstone for beauty enthusiasts, offering a curated selection of makeup, skincare, and luxury brands that combine convenience with cutting-edge innovation. In the bridal beauty segment, we’re seeing a strong trend towards bold, expressive looks.”
Bridal beauty:
For newage brides, the focus is on healthy, radiant skin that glows from within. Speaking about the latest bridal make-up trends, Zeba mentions, “This season, Indian brides are gravitating towards vibrant metallic eyeshadows, bold red lipsticks, and daring neon blue eyeliners. These choices reflect a desire for personalisation and self-expression. Moreover, multi-functional beauty products are increasingly popular for bridal and festive occasions. Customers are now looking for products that do more — think tinted lip balms with SPF, foundations that not only provide coverage but also hydrate and add a touch of shimmer, and serums infused into makeup primers.”
Essential for a bridal-kit:
Whether you're a bride-to-be or an amateur makeup lover, investing in the right products is crucial to achieving that flawless bridal look. Key items include a hydrating primer for a smooth base, a dewy foundation for radiant skin, and a full-coverage concealer to hide imperfections. A versatile eyeshadow palette, a long-lasting eyeliner, and voluminous mascara will enhance your eyes, while bold lipstick and matching lip liner ensure your lips make a statement. Surprisingly, contouring and blush have taken a back seat and make-up artists are leaning towards radiant finish to enhance natural features without overpowering the face of the bride.
Keeping in mind the trends, for creating soft smoky eyes with earthy tones think shades of brown, bronze, and gold that blend seamlessly. For lovers of vintage glam looks the classic reds and deep plums are back in lip colours. These vibrant hues add a touch of drama and sophistication to the bridal look. This season is all about keeping brows full but groomed, so well-defined natural brows are topping the charts for festive make-up.
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