As the mercury is rising and spring is ready to fade away, it’s time to transition to soft cottons and linens accentuated with charming block prints. This centuries-old craft, celebrated for its rich heritage and exquisite artistry, is experiencing a bold resurgence, capturing the imagination of modern designers and fashion enthusiasts alike.
For Spring/Summer 2025, block prints are making their mark on ultra-light cottons and breathable textiles, ensuring both comfort and style even on the hottest days.
This season, block prints are no longer just a nod to tradition but here to make a statement with vibrant hues, striking motifs, and versatile appeal. Aditi Gogia and Tarjini Gogia, co-founders of the fashion label Avanday, confirm the rise of block prints in everyday outfits. “Block prints are having their main character moment this summer. There’s just something about these beauties that scream effortless elegance while keeping things light, breathable, and oh-so-chic,” they say.
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Maximalist approach:
Rooted in artisanal craftsmanship, block prints have long been revered for their intricate detailing and handcrafted appeal. Beyond their aesthetic charm, they hold a deeper significance to depict culture and sustainability. The revival of this ancient technique in contemporary fashion is currently serving as a bridge between tradition and modernity, offering pieces that are as meaningful as they are stylish.
This season, however, they are getting a contemporary makeover. Say the Avanday founders, “For our latest collection, we have used block-printed garments to celebrate cultural richness while catering to modern aesthetics and wardrobe. We picked oversized floral motifs to channel a tropical aesthetic, perfect for a resort-ready look. By going for abstract and geometric patterns, we have tried to introduce a modernist twist that brings an artsy, bohemian edge to everyday ensembles. Minimalist monotone prints create a clean and sophisticated feel, ideal for those who love a quiet luxury aesthetic. Meanwhile, mixed prints and layered stamping can be used to create contrast and dimension, proving that more truly is more.”
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Block it:
The key to perfecting summer fashion lies in the fabric -- the more natural, the better it is. “Soft cottons are a warm-weather essential, allowing ease of movement while exuding understated elegance,” the fashion founders explain. This season, bold pops of colour like hot pink, deep indigo, and lush emerald take center stage, adding a statement-making vibrancy to the collection. Nature-inspired palettes, filled with earthy tones and sun-kissed hues, resonate beautifully with the essence of summer, making these pieces ideal for everything from casual outings to tropical getaways.
Block prints have always been synonymous with effortless dressing, and this season is no exception. Whether you are looking for a casual brunch look or a polished vacation ensemble, these prints lend themselves beautifully to a variety of styling options. The fashion experts suggest pairing a printed co-ord with strappy flats for a brunch-ready outfit or opting for a block print wrap skort teamed with a crisp white tank for an easy, breezy summer look.
Mixing and matching is key—balancing a bold floral top with a solid-colored skirt or tailored shorts creates a striking yet harmonious ensemble. Layering also adds versatility, allowing for smooth transitions into cooler evenings by adding a lightweight cami under a floral co-ord. Accessories should be kept neutral to let the prints shine, whether it’s a woven bag, minimalist sandals, or delicate jewellery.
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