Bhai Dooj is a heartwarming festival celebrating the eternal bond between brothers and sisters. Like any other celebration, gifts are an integral part of this festival. But this year, there’s a glint of change in the air, when it comes to gifting jewellery to your sibling. It is no longer a once-a-year affair, it's becoming a cherished part of everyday wear.
Jewellery has always been deeply emotional in Indian homes, a symbol of blessings, bonds and legacy. But as Bhai Dooj becomes a festival that celebrates not just family ties but personal identity, the way we wear our jewellery is also changing.
“Today’s women are embracing pieces that carry tradition but fit seamlessly into their daily lives,” Disha Shah, Founder & Designer, DiAi Designs, tells Moneycontrol. “You can opt for delicate anklets that can be worn with sneakers or sleek mangalsutras that peek subtly through your workwear.”
Also read | Does your gift of gold coin, jewellery on Diwali comes wrapped with tax liabilities?
The shift is more than aesthetic. Younger buyers are looking for meaning, not just metal. Whether it’s gifting a detachable necklace that doubles up as a bracelet or choosing stackable rings that tell a story, every piece carries personal significance, and offers versatility.
Sleek styles for the season of siblings
- Minimal mangalsutras are having a moment: No longer tucked under sarees, today’s mangalsutras are out in the open, clean, modern and effortlessly chic. Some even take the form of bracelets or chokers. “Designs have evolved to suit boardroom meetings and brunches alike,” adds Disha Shah.
- Anklets get a contemporary twist: Symbolic yet playful, anklets are being reimagined in fine metals and minimalist designs. They're versatile enough to be paired with traditional attire or cropped jeans — no jhanjhan, just charm.
- Stackable rings: Subtle, stylish, significant: Whether gifted by a sibling or self-bought, stackable rings are rising in popularity for their ability to be mixed, matched and worn daily. They hold meaning without being flashy.
- Layered necklaces with a story: Detachable and adjustable, layered necklaces are becoming festive staples. Worn solo or stacked, they adapt to moods and moments, a favourite among those who prefer elegance over extravagance.
- Conscious styling is in: Younger consumers are steering away from seasonal trends and leaning into jewellery that lasts. “People want value beyond price. They want pieces that hold memories, that can be passed down,” shares Shah.
- Timeless charm, modern soul: This Bhai Dooj, gifting or receiving jewellery is no longer about grandeur. It’s about thoughtful elegance, a symbol of love that fits right into today’s lifestyle. As young India redefines luxury and legacy, its jewellery follows suit: rooted in emotion, yet ready for the now.
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