Forever New, the Melbourne-based women’s fashion brand, announced Bollywood actress Triptii Dimri as its new Global Brand Ambassador. Renowned for her captivating screen presence and impeccable style, Triptii will represent Forever New in key markets including India, Australia, Canada, South Africa, and Europe. Her fresh, bold energy aligns perfectly with the brand's target audience—young, fashion-forward women who appreciate elegance and contemporary style.
Triptii's trendy fashion sense and her connection with a younger demographic make her an ideal fit for Forever New, reinforcing the brand’s ethos of blending timeless sophistication with modern chic. Her influence is expected to enhance the brand's visibility and solidify its status as a leading fashion name.
Speaking about the collaboration, Triptii expressed her admiration for Forever New: "I’ve always loved Forever New for its blend of elegance and modern fashion—it truly reflects my personal style. Becoming the Global Brand Ambassador for a brand I genuinely admire is an incredible honor. I’m thrilled to be part of this journey and can’t wait to introduce this stunning collection to fashion enthusiasts around the world."
The newly launched Autumn/Winter 2024 collection embodies classic Forever New elegance with a contemporary twist, featuring rich reds, striking burgundies, and timeless blacks.
Dipendra Goenka, Founder and CEO of Forever New Australia, shared his excitement: "We are thrilled to welcome Triptii Dimri as our Global Brand Ambassador. Her grace, approachability, and confidence align perfectly with our brand values. This collaboration underscores our commitment to delivering sophisticated glamour and exceptional quality. The Autumn/Winter collection finds its expression through Triptii, embodying modern sophistication in its most captivating form."
Dhruv Bogra, Country Director of Forever New India, added: “We are a highly fashionable, inclusive brand focused on sustainability and quality. Triptii's high-voltage fashion appeal and down-to-earth personality make her the perfect fit as our new Brand Ambassador."
The collection features statement pieces like oversized floral prints and exquisite embellishments, designed to leave a lasting impression. With luxurious fabrics such as flowing sheer chiffons, plush velvets, and daring cutouts, every piece is crafted to elevate everyday wardrobes, adding drama and sophistication.
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Forever New’s accessible luxury positioning caters to a diverse range of fashion lovers, offering a perfect blend of quality and style. The new collection will be available in brand-exclusive stores, department stores, forevernew.co.in, and leading e-commerce platforms starting this October.
About Forever New
Founded in Melbourne, Australia, Forever New creates effortless clothing for modern women. With elegantly designed pieces featuring intricate detailing, the brand celebrates modern femininity through a timeless collection that transcends seasonal trends. From elegant dresses to essential workwear and statement accessories, Forever New focuses on quality, sustainability, and versatility, appealing to fashion lovers across 25 markets with over 480 retail and concession stores globally. Each collection blends feminine silhouettes with contemporary detailing, empowering women to feel beautiful in every moment.
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