Superstar Mahesh Babu invests in Hyderabad-based nutrition brand Fitday

Hyderabad, 9th September 2024 – Fitday, a prominent player in India's nutraceutical industry, has secured a strategic investment from Mahesh Babu’s firm, GMB Entertainment. This partnership marks a pivotal moment in Fitday's journey to transform the nutrition and healthy snacking sector.

Already present in over 10,000 stores, Fitday aims to leverage Mahesh Babu’s investment to expand its retail presence and explore new markets. The collaboration not only underlines Fitday’s dedication to promoting health and wellness but also enhances its visibility and credibility within the competitive nutraceutical space. Mahesh Babu’s personal focus on fitness aligns well with the brand’s mission, contributing to its growing influence.

India’s nutraceutical market has experienced rapid growth, driven by increasing health consciousness, higher disposable incomes, and supportive government policies. According to a report by Avendus, India’s health food market is expanding at 20% CAGR, three times the global average, with an expected value of Rs 2.5 lakh crore by 2026.

Since its inception, Fitday has made a mark with its wide range of products, from multigrain chips and millet bars to plant-based proteins and dietary supplements. The company’s motto, "There is something for everyone," has resonated with consumers, fueling its rise in the healthy eating sector.