Salman Khan's Bigg Boss 19 onboards 9 sponsors, emerges as the biggest entertainer of 2025

JioStar is bringing back Bigg Boss Hindi for its 19th season, premiering Sunday, August 24 on JioHotstar and COLORS. The iconic reality show, celebrated for its drama, unpredictability and cultural impact, has already created a nationwide buzz. Reinforcing advertiser confidence, the season has secured nine marquee sponsors across categories, underlining its status as India’s most impactful entertainment property.

The sponsor roster features Vaseline, Appy Fizz, Danube Properties, Flipkart, Citroën, Silver Coin Atta, Manforce, Lakmé Peach Milk, and Haier. With a strong presence across FMCG, auto, lifestyle and retail, this diverse brand mix reflects the show’s unmatched reach and resonance across audiences.

“Bigg Boss remains India’s most influential reality format, offering advertisers unparalleled reach with seamless integrations,” said Mahesh Shetty, Head of Revenue, Entertainment, JioStar.

Vaseline returns as Co-Presenting Sponsor, highlighting its skincare innovations and commitment to empowering women. Appy Fizz continues its iconic association, leveraging the platform’s mass engagement. Danube Properties sees the show as a gateway to global Indian audiences, while Flipkart positions itself as India’s ultimate fashion destination. Citroën, through its Shift into the New campaign, aims to build deeper consumer connect via this mass platform.