Rosé of Blackpink ought to be having a party. She won an MTV VMA and dominated charts with her record-breaking single, "APT," featuring Bruno Mars. However, Rosé is embroiled in a scandal that could potentially ruin her campaign and even result in her disqualification just months before the Grammy Awards 2025 nominations are announced.
At the center of the storm is her “For Your Consideration” (FYC) campaign. The Recording Academy allows artists to promote their work to Grammy voters but has strict rules on what can and cannot be sent. According to online chatter, Rosé may have crossed the line.
What sparked the outrage?
Photos of Rosé’s Grammy FYC package surfaced online, showing a T-shirt and a glossy promotional insert highlighting her album Rosie and the hit single APT. It also listed streaming milestones, billing the track as the “biggest streaming debut” for a Korean artist in the U.S.
That phrasing instantly set off BTS fans. ARMYs flooded social media pointing out that several BTS albums — including Map of the Soul: 7 and Proof — logged higher streaming equivalent album (SEA) numbers than APT. For example, Map of the Soul: 7 debuted with 48,000 SEA (about 74.79 million streams), far above Rosé’s 31,000 SEA (43.85 million streams).
Grammy rules and why it matters
The Recording Academy bans exaggeration, misleading claims, and any kind of negative campaigning. Artists can send music, project artwork, or factual descriptions, but they cannot stretch achievements or use comparisons that may discredit others.
By claiming the “biggest debut,” critics argue Rosé’s campaign overstepped those guidelines. That has sparked speculation she could face penalties — from warnings to outright disqualification. Nothing has been confirmed yet, but the backlash from BTS’s global fandom is loud enough to put the Recording Academy on notice.
What’s next for Rosé?
The Grammy submission window closes before the end of September, with nominations due in November 2025. The ceremony itself takes place months later, but for Rosé, the fight might begin much earlier — not against other nominees, but against the fine print of Grammy rules and the sheer power of BTS’s fanbase.
FAQs
Q1: Why might Rosé be excluded from the 2025 Grammy Awards?
Rosé may have broken Recording Academy regulations by inflating their streaming accomplishments in their FYC campaign.
Also read: Oscars 2026: Francesco Costabile’s Familia selected as Italy’s entry for Best International Feature
Q2: What was the involvement of BTS fans?
By sharing higher BTS streaming numbers, BTS fans refuted Rosé's claim of having the "biggest debut."
Q3: When will Grammy 2025 nominations be announced?
The Recording Academy is expected to reveal the nominations in November 2025.
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