Warner Music India has taken a major step toward shaping the future of Indian music by partnering with Rthyms.Life, a rising creator-first ecosystem that is quickly becoming a home for some of the country’s most exciting artists.
The collaboration aims to give Indian music—not just its biggest stars, but its emerging voices too—a stronger and more authentic presence on the world stage.
Rthyms.Life has built its reputation on a simple but powerful promise: artists stay in control. In an industry where creators often feel limited by traditional structures, the platform offers them a chance to own their journey—from collaborations and studio sessions to bookings, branding, and long-term career management. It is a space designed to nurture creativity without compromise.
At the heart of this movement is a growing collective of artists whose sounds reflect the new face of Indian music. The line-up includes Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa, and Siroyi—musicians who are blending regional roots with global appeal and contributing to a fresh musical identity that resonates far beyond India.
Through this partnership, Warner Music India will bring its global network and distribution expertise to the table, helping Rthyms.Life artists reach listeners across continents. With international access becoming increasingly important for modern creators, this alliance represents a meaningful boost in visibility and opportunity.
Jay Mehta, Managing Director of Warner Music India & SAARC, expressed his enthusiasm for the collaboration, saying, “We’re excited to partner with Rthyms.Life to support its unique creator-first music ecosystem… This collaboration will help the Rthyms team and their artists reach their full global potential.”
For Rthyms.Life, the partnership is a validation of the values it was built on. Co-Founder Gurjot Singh shared, “Rthyms.Life is where artists own their journey… Together with Warner Music India, we’re turning authenticity into global anthems.”
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Co-Founder Akshit Lahoria echoed this sentiment, emphasising the platform’s mission: “Rthyms.Life was built on a simple belief—that artists deserve a platform where creativity isn’t restricted, but amplified… Together, we’re enabling creators to turn their stories into global sounds.”
With operations in both India and Dubai, Rthyms.Life is steadily redesigning how music is created, promoted, and experienced.
Its partnership with Warner Music India marks an exciting new chapter—one that celebrates independence, cultural pride, and artistic freedom while preparing Indian talent for a global stage.
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