HomeEntertainmentMusicCEO of ADOR Min Hee Jin slams HYBE; accuses company of prioritising profits over artistic integrity

CEO of ADOR Min Hee Jin slams HYBE; accuses company of prioritising profits over artistic integrity

The ongoing battle between HYBE and ADOR has reached new heights since ADOR CEO Min Hee Jin accused HYBE of focusing more on profits and less on artistic integrity.

April 23, 2024 / 10:21 IST
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The ongoing feud between HYBE, the powerhouse behind BTS, and its subsidiary, ADOR, has escalated with ADOR's CEO, Min Hee Jin, issuing a scathing statement accusing HYBE of prioritising profits over artistic integrity.
The ongoing feud between HYBE, the powerhouse behind BTS, and its subsidiary, ADOR, has escalated with ADOR's CEO, Min Hee Jin, issuing a scathing statement accusing HYBE of prioritising profits over artistic integrity.

The ongoing feud between HYBE, the powerhouse behind BTS, and its subsidiary, ADOR, has escalated with ADOR's CEO, Min Hee Jin, issuing
a scathing statement accusing HYBE of prioritising profits over
artistic integrity. The conflict between the two entities has sparked
controversy within the entertainment industry, shedding light on the
complex dynamics of corporate ownership and creative autonomy.

In her statement, Min Hee Jin accuses HYBE of being "blinded by
profits," suggesting that the conglomerate's quest for financial gain
has come at the expense of artistic vision and integrity. She asserts
that ADOR's values and principles have been compromised under HYBE's
control, leading to a deterioration in the quality of its content and
the treatment of its artists.

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Allegations of plagiarism have emerged as a central catalyst in the
escalating conflict between ADOR and HYBE, Min Hee Jin, accusing HYBE,
including its CEO, Bang Si Hyuk, of profiting from the alleged copying
of ADOR's artist, NewJeans, by ILLIT under BeLift Lab. These
accusations have intensified the feud between the two entertainment
giants, shedding light on the contentious issue of intellectual
property rights within the K-pop industry.

Min Hee Jin asserts that HYBE, through its subsidiary BeLift Lab, has
engaged in plagiarism by replicating the work of ADOR's artist,
NewJeans. This alleged infringement of intellectual property has
fueled tensions between the two companies, with ADOR accusing HYBE of
unethical practices and profiting from the creative output of others.