Justin Bieber has officially distanced himself from his fashion label Drew House, shocking his fans. The announcement came through a now-deleted Instagram Story posted on Thursday, where the singer made it clear that he no longer supports the brand he co-founded.
In his post, Bieber shared a screenshot of Drew House’s official Instagram page with a message, “I Justin Bieber am no longer involved in this brand. Drewhouse doesn’t represent me or my family or life. If your rocking with me the human Justin Bieber dont waste ur money on Drewhouse.”
The singer’s statement has sparked concern among fans, especially since it comes on the heels of an AI-generated video he shared last week. In the clip, Bieber enters a house overflowing with Drew House merchandise. He then lights a match, sets the house on fire, and escapes with his wife Hailey Bieber and their infant son Jack Blues Bieber.
Founded in 2019 with his former stylist Ryan Good, Drew House was known for its laid-back aesthetic and signature yellow smiley face logo.
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Bieber’s decision to part ways with the label follows a tense public incident involving the paparazzi. While out grabbing coffee near Coachella, the singer had a heated exchange with photographers. Clearly frustrated, he yelled, “No! Not good morning. You already know. Why are you here? Money, money, money, money, money! Get outta here, bro. Money—that's all you want. You don't care about human beings. That's all you care about, guys. Money. Not people. ... You don't care about human beings.”
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