In today’s digital-first world, social media is more than just entertainment — it’s a full-fledged career path, empowering creators to become millionaires through their content. One such success story is that of Apoorva Mukhija, popularly known as The Rebel Kid or Kaleshi Aurat. With her bold, unapologetic content and relatable storytelling, Apoorva has carved a unique space for herself among India’s top Gen Z influencers.
Raised in a middle-class household in Delhi, Apoorva's journey to internet stardom began during the COVID-19 lockdown. Dealing with a breakup, she turned to Instagram as an emotional outlet, creating funny, raw, and highly relatable reels that resonated deeply with young audiences. What began as self-expression quickly turned into a full-time profession.
How Much Does Apoorva Mukhija Earn Per Day?
With her social media presence exploding, Apoorva’s earnings have seen a significant rise. She reportedly earns around Rs. 2.5 lakh per day, thanks to multiple income streams that include branded content, YouTube monetization, and reality show appearances, accordin to Business Today.
Here's a breakdown of her income sources in 2025:
Instagram Reels: Rs. 2–6 lakh per reel
30-second Instagram Story: Rs. 2 lakh per story
YouTube Channel: Up to Rs. 5 lakh per month from ads and collaborations
Brand Endorsements: Rs. 8–10 lakh per brand partnership
Having collaborated with over 150 top-tier brands — including Netflix, Google, Amazon, Nike, and Meta — Apoorva is one of the most in-demand digital creators in India today.
Net Worth in 2025
As of 2025, Apoorva Mukhija’s estimated net worth is around Rs. 41 crore. This includes her earnings from social media, acting projects, brand deals, and live appearances. Her financial success reflects a broader shift in how content creators are now viewed as influential media personalities with the power to shape culture — and generate wealth.
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Beyond Social Media
Apoorva’s talents extend beyond Instagram and YouTube. After completing her engineering degree at Manipal University, Jaipur, and a brief stint at Dell, she made the bold decision to pursue content creation full-time. Her acting career is also taking off — she starred in the web series Who’s Your Gynac and recently made her Bollywood debut in Nadaaniyan (2025).
Currently, Apoorva is gaining more fame with her appearance on Amazon Prime Video’s reality show The Traitors, hosted by Karan Johar. From reels to reality TV, she’s proving that digital fame can lead to mainstream stardom — and major paycheques.
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