The highly anticipated film Kalki 2898 AD has been making waves at the box office, causing significant disruptions for other upcoming releases. The Prabhas-starrer has performed phenomenally well, leading to the postponement of Ajay Devgn and Tabu's film Auron Mein Kahan Dum Tha. This article delves into the reasons behind the delay and its implications for both films.
Kalki 2898 AD directed by Nag Ashwin, has seen remarkable success since its release. On Sunday, the film garnered a massive ₹38.50 crore nett in Hindi alone, showing a substantial 50% increase in business from the previous day. This pan-India film also features Deepika Padukone, Amitabh Bachchan, Disha Patani, and Kamal Haasan, and has been drawing large audiences, impacting the release schedules of other films.
Trade analyst Taran Adarsh highlighted the film's strong performance, stating, "East. West. North. South. #Kalki2898AD remains an UNSTOPPABLE FORCE... Metros, non-metros, mass pockets - the audience feedback is a big plus and it is this positivity that will carry it forward on weekdays."
The unexpected box office success of Kalki 2898 AD has led to concerns about screen-sharing issues, which would affect the business of Ajay Devgn and Tabu's Auron Mein Kahan Dum Tha. Initially set to release on July 5, sources indicate that the film's release might be pushed to the latter half of July or early August to avoid clashing with Kalki 2898 AD.
A source revealed, "Kalki 2898 AD had a strong weekend and is holding very well on the weekdays as well. Hence, it is also expected to perform well in the second weekend. If Auron Mein Kahan Dum Tha releases this Friday, it'll lead to screen-sharing issues and both films will be affected. And the exhibitors, too, would have suffered. Hence, in the larger interest of the trade, Auron Mein Kahan Dum Tha has been postponed."
Given the current trends, Kalki 2898 AD is expected to continue its strong performance in the coming weeks. Adarsh shared detailed figures, "Given the trends, #Kalki2898AD is expected to score big numbers on Monday, but how big the day turns out to be is to be seen. [Week 1] Thu 22.50 cr, Fri 23.25 cr, Sat 26.25 cr, Sun 40.15 cr. Total: ₹ 112.15 cr Nett BOC."
The continuous growth in box office numbers for Kalki 2898 AD has forced other filmmakers to reconsider their release dates. The delay of Auron Mein Kahan Dum Tha is a strategic move to ensure it gets adequate screen time and audience attention without competing with the ongoing success of Kalki 2898 AD.
While an official announcement regarding the new release date for Auron Mein Kahan Dum Tha is still awaited, industry insiders suggest that the film could be released in the second half of July or early August. This delay will help both films maximize their box office potential without hindering each other's business.
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