Ola founder Bhavish Aggarwal’s AI venture, Krutrim, may take its newly launched consumer AI agent, Kruti, beyond the Ola ecosystem. The company plans to enable bookings on rival ride-hailing and food delivery platforms such as Uber, Swiggy, and Blinkit in the coming days.
Currently, Kruti AI is integrated only with the Ola group for services like cab booking and food ordering. However, Krutrim plans to make it a cross-platform personal assistant that cuts across app silos.
“We started with Ola as a showcase of what is possible, to demonstrate the kind of experience that can be delivered,” Chandra Khatri, VP and Head of AI told Moneycontrol in an interaction.
Kruti AI is designed to eventually offer choices beyond Ola services, Khatri added.
“Think of it like this, we want it to show you not just Ola rides but rides from across platforms. If I’m in a place where Ola isn’t available, Kruti should know that and offer relevant options. It is evolving as of now and in future it should be able to find what’s faster and what’s available,” he explained.
When asked if Kruti will work with competitors like Uber and other food delivery apps like Swiggy and Eternal, Khatri said the platform is open.
“It will enable them, and it will enable us. Think of it as a win-win. It gives them distribution and gives us distribution. We are still in the process of integrating with partners,” he said.
However, there is currently no confirmed timeline for when these cross-platform integrations will be live. “We don’t have a timeline yet, but we are open for other partners to integrate with us,” added Sunit Singh, SVP Product, Krutrim.
The company is also betting on voice commands to drive future user interaction.
“The new paradigm is going to be voice command. It will cut through all the noise and take you straight to the job that needs to be done,” Khatri said.
Kruti AI, launched on June 12, is positioned as India’s first consumer-facing agentic AI capable of independently handling tasks like cab booking and food ordering via natural language commands.
Unlike conventional assistants, agentic AI can plan and execute tasks across apps with minimal user input.
On February 4, 2025, Aggarwal announced an investment of Rs 2,000 crore in his AI venture Krutrim, with a commitment of Rs 10,000 crore by next year.
Aggarwal also announced Krutrim AI lab, a frontier AI research lab. He unveiled the next major version of its Krutrim large language model, Krutrim 2, along with a slew of AI models, including a vision language model, speech language model, and text-to-text translation model.
Building for India with local infrastructure
Krutrim is also investing in local AI infrastructure to support its growth. To support its ambitious AI goals, Krutrim has also taken the rare step of building and operating its own data centers in Bangalore and Hyderabad.
“We are building our own data centres in Bengaluru and Hyderabad,” Navendu Agarwal, Group CIO, Ola said. “This is important because we want to build compute capabilities within India and ensure the AI experience is cost-effective and accessible to the common man.”
Unlike many AI startups that rely heavily on cloud providers like AWS or Azure, Krutrim controls its entire AI infrastructure stack, from compute to GPUs, ensuring better cost efficiency, performance tuning, and data sovereignty.
While the buildings themselves are leased from data centre companies, all server infrastructure, networking, and power management is fully owned and operated by Krutrim.
“It’s our cloud, our infrastructure, just the building is rented, like how Amazon does it,” Agarwal said.
Krutrim is also working on in-house silicon chips to support its AI workloads. “We don’t want to be fully dependent on external providers. Our aim is to build a vertically integrated AI stack — from chips to the end consumer experience,” he added.
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