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Most affluent customers in India do not understand financial literacy basics, says Cred’s Kunal Shah

Shah urged the fintech industry stakeholders to create different mechanisms to understand how credit, especially unsecured loans, are getting used to avoid NPAs due to speculative behaviours

November 19, 2024 / 18:52 IST
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Kunal Shah, founder and CEO, CRED

Cred founder Kunal Shah on November 19 said that the country’s limited financial literacy, even among the affluent classes of the society, will eventually affect the innovation and credit growth of India’s fintech ecosystem.

Shah was speaking at Sahamati’s event Samvaad 2024 in Mumbai.

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“Most affluent customers in India do not understand financial literacy to the basic points. When we started CRED, we interviewed credit card customers across the country and asked them, what do you think is the interest rate on your credit card? Most customers said it is 15%. It is far from reality. During COVID times, there was a moratorium that was announced, including for credit cards. Many customers thought it was a good idea to opt for that,” Shah said.

He shared how a Cred customer earning Rs 1.5 crores in salary back in 2018 never knew why his credit card bills weren’t getting fully paid despite not having any late fees – he never considered his pending interest rates he had to pay back.