HMD launches new feature phones, famiy-focused devices at MWC 2025

HMD Global announced a host of products at the Mobile World Congress (MWC) 2025 held in Barcelona. The company introduced new feature phones, the HMD 130 and 150 Music. It also revealed a family-focused device lineup. However, the highlight of the event was not its devices but a collaboration with actress Drew Barrymore. Apart from that, HMD launched the Fusion X1, a phone designed to help kids build healthier digital habits. In partnership with FC Barcelona, it also unveiled the HMD Barça 3210 and HMD Barça Fusion.

Drew Barrymore spoke about screen time and digital well-being. She also talked about a new project with HMD called ‘Project Wildflower.’ It aims to challenge endless scrolling and promote mindful phone use. HMD’s CEO, Jean-Francois Baril, highlighted the company’s strong growth. He noted rising demand for feature phones and more investment in responsible tech.

The HMD 130 and 150 Music phones focus on long battery life and durability. They come with built-in FM radio and Bluetooth speaker support. The HMD Fusion X1, developed with Xplora, helps families manage screen time. It addresses growing concerns about kids' mental health and safety.

Security was another key focus. HMD announced plans for an ultra-secure business solution. It also expanded its partnership with M-KOPA to offer more financing options in Africa. “We have made great strides with M-KOPA, a leading African Fintech platform providing affordable finance, unlocking smart experiences and putting HMD devices in 2.5 million customers’ hands, made possible by our leading financing and security services. Our Better Phone project also worked with teens, parents and experts to understand how to introduce smart devices to families, and we’re excited to launch our first device built on its foundations, the HMD Fusion X1,”Jean-Francois Baril, CEO and Chaiman of Human Mobile Devices said.With these launches, HMD is focusing on useful, balanced, and human-first technology.