Apple Watch crosses $100 billion in revenue, claims report

$100 billion milestone
Apple’s cumulative Watch revenues hit $100 billion by Q2 2025, cementing its status as the leading premium smartwatch brand.

Health innovation at core
From FDA-approved ECG in Series 4 to sleep apnea detection in Series 10, Apple has expanded the Watch’s role as a health monitor.

Portfolio expansion
Affordable Watch SE and rugged Watch Ultra widened Apple’s reach, especially in emerging markets and among enthusiasts.

Declining sales trend
Apple has faced seven straight quarters of YoY declines due to slow upgrade cycles, irregular SE/Ultra launches, and limited hardware updates.

What’s next
Upcoming Series 11, Ultra 3, and a possible SE 3 are expected to include features like satellite messaging, blood pressure monitoring, and Apple Intelligence to reignite growth.