Apple is on track to sell iPhones worth $12.1 billion (Rs 1,00,000+ crore) in India in 2025, up from $10.8 billion in 2024, cementing its dominance in the premium smartphone segment by value. The growth underscores Apple’s deepening market penetration and an increasingly localised India strategy, which involves offline retail push and expanding local manufacturing.
“In January-March quarter of 2025, Apple value share stood at 28.5% with a growth of 6.2% YoY, compared to industry decline of 1.5%. Apple has upheld its leadership position in terms of value for the past six quarters now. Value for iPhones is set to rise to $12,112 in 2025,” Upasana Joshi, Senior Research Manager at IDC, told Moneycontrol.
Market tracker Canalys estimates Apple’s 2025 iPhone revenue at over $11.6 billion with 13.9 million units, up from $11.2 billion and 11.8 million units in 2024.
Despite declining average selling prices (ASPs), iPhones have achieved record shipments in recent years, which has led to a significant increase in their value share, rising from 19% in 2022 to 24% in 2023, and further to 28% in 2024, as per IDC data accessed by Moneycontrol.
“This consistent growth demonstrates strong double-digit expansion for iPhones in the market,” Joshi said, adding Apple shipments have been hovering around 3 million per quarter, helping it rank among top five brands.
IDC data shows that the ASP of iPhones in India dropped by 7.4% to $871 in 2024, down from $941 in 2023. This price correction played a key role in the 35% year-on-year jump in iPhone shipments.
The surge has been driven largely by increased affordability, previous-generation model discounts, and no-cost EMI schemes.
“Apple continues to see strong momentum in India’s premium smartphone segment. We expect shipments to grow further with revenues crossing over $11.6 billion in 2025, reflecting both deeper market penetration and an increasingly localised strategy,” Sanyam Chaurasia, Principal Analyst at Canalys, told Moneycontrol.
Chaurasiya said in the first half of 2025, Apple capitalised on strategic price corrections and timely channel promotions around older-generation models to drive volumes, particularly ahead of competitive flagship launches.
In the second half, momentum is expected to build through July–August with the iPhone 16 series, followed by the iPhone 17 launch.
“A key shift this year will be the availability of Made-in-India iPhone 17 units from day one, alongside a more aggressive financing push such as 24-month zero-cost EMI schemes being rolled out from the launch period itself, rather than waiting a few weeks for early adopters to purchase at MRP,” Chaurasiya said.
This marks a shift in Apple’s India strategy from premium-only positioning to a more volume-driven approach tailored to local purchasing behaviour, especially as the company looks to expand its footprint beyond metro markets.
iPhone-maker Apple is fast gaining ground in India’s non-smartphone segments, with its MacBooks and iPads projected to drive a revenue surge this year, driven by strong student and enterprise demand, aggressive retail expansion and heavy discounts on older models.
The Cupertino-based tech giant is projected to clock nearly $1.78 billion in combined Mac and iPad revenue in 2025, a 38 percent growth from the previous year, Moneycontrol reported on July 1, citing exclusive IDC data.
Apple’s laptop (MacBooks) and PC (Macs) revenues alone will cross the $1-billion mark this year. MacBook revenue is on track to surpass $1.36 billion, up from $932 million in 2024, while iPad sales will likely grow from $359 million to $414 million.
Canalys pegged MacBook revenues at $1.01 billion and iPad at $361 million, indicating a broad consensus among analysts on Apple’s momentum in the Indian PC and tablet market.
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