HomeNewsWorldRussia’s replacement for McDonald’s says it’ll be out of fries for months

Russia’s replacement for McDonald’s says it’ll be out of fries for months

The new restaurant chain, “Vkusno i Tochka,” which translates to “Tasty, period,” is grappling with a potato shortage, according to Russia’s state news agency Tass.

July 11, 2022 / 23:17 IST
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(Representative image: Shutterstock)
(Representative image: Shutterstock)

When Russia’s former McDonald’s restaurants reopened under a new name in June, their new owner promised the menu would remain mostly the same, just without any “Mc” and “Mac” to be seen. But now, a signature item that needed no rebranding — fries — is reportedly missing from the menu.

The new restaurant chain, “Vkusno i Tochka,” which translates to “Tasty, period,” is grappling with a potato shortage, according to Russia’s state news agency Tass. The shortage is the result of both a lean harvest in Russia in 2021 and supply chain disruptions caused by Western sanctions over the war in Ukraine, which have severely limited imports that could potentially fill in the gaps. Representatives from Vkusno i Tochka told Tass that the fries would not return to menus until the fall of 2022, after the next harvest.

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That isn’t good news for Alexander Govor, the Siberian oil mogul who bought the 840 McDonald’s stores in Russia, replacing the famous Golden Arches with a new logo — two orange lines aside a red circle representing fries and a hamburger patty.

Govor stepped in after McDonald’s pulled out of Russia this spring to protest President Vladimir Putin’s invasion of Ukraine. By then, the chain’s Russian stores were already buying nearly all of their ingredients from domestic suppliers, so serving the same menu didn’t seem like a challenge.